Recognized Before Recommended
A practical examination of what happens before a business reaches the shortlist when AI gives the answer.
Customers can now ask one complete question and receive a direct response without first opening a page full of choices. That changes what it means for a business to be found.
The book introduces Recognized Before Recommended (RBR), Retrieval Engine Guidance (REG) and the Digital Handshake as plain-language ways to examine whether a business is identified correctly, whether the right facts can be retrieved and whether the customer can take the next step.